The introduction of colgate max fresh gave the company a leading share of toothpaste in us of 348% as compared to its rival company procter and gamble (p&g) at 316% the colgate company also had a global share of 397% while procter and gamble had only 147% in 2004. With a successful product in the us, colgate-palmolive decided to target its global audience by marketing to various geographies namely china and mexico as the case colgate max fresh: global brand roll-out points out. Colgate max fresh: global brand roll-out essay nigel burton, the president of global oral care at colgate-palmolive company (cp), is reviewing market launch plans for a new toothpaste, colgate max fresh (cmf) by cp's chinese and mexican subsidiaries. Added complexity is crucial to colgate max fresh's global business as it shows that they have put lot of emphasis in meeting the customers needs and demand and positive reponse will be delivered had they not spent this time in studying customer needs the demand for the product would have dropped. Colgate max fresh marketing assessment case study: colgate max fresh 1 analyze the changes (relative to the us launch of colgate max fresh) made by cp china in launching colgate max fresh in china.
Colgate max fresh: global brand roll-out an analysis nachiket mujumdar 20130120120 introduction colgate max fresh's (cmf) introduction to the us market drove colgate-palmolive's (cp) us. International marketing name institution international marketing colgate max fresh: global brand roll-out question 1 from the case, it is apparent that china and mexico each did a good job of advertising to meet the local consumer needs. Colgate max fresh: global brand roll-out answer the following questions 1) assess the colgate max fresh (cmf) launch in us (reference: exhibits- 2a, 2b, 2c, 3, 4, 5,6.
Case:colgate max fresh: global brand roll-out (hbs 9-508-009) colgate max fresh (cmf), a new toothpaste formula with patented breath-freshening technology, had been introduced in the u s and was in the global pipeline for 2005. Colgate max fresh: global brand roll-out date: 6/10/2015 subject: colgate max fresh: global brand roll-out (case 1) colgate-palmolive company current marketing strategy review since 1806, colgate-palmolive company (cp) has experience success in every industry embarked upon. Colgate maxfresh global brand roll out marketing & management strategy for china and mexico - free download as pdf file (pdf), text file (txt) or view presentation slides online marketing and management strategy solutions for the global brand roll-out of colgate max fresh.
Case solution with the launch of colgate max fresh in us market, colgate palmolive (cp) managed to gain 348% of the market share seeing its success, management decided to launch it in chinese and mexican markets, as well. Colgate max fresh colgate max fresh: global brand roll-out joong kim dr sheng colgate palmolive company (cp) is a multi-billion global company operating in 200 countries worldwide. Swot analysis regus essay sample colgate max fresh: global brand roll-out essay sample should school uniforms be mandatory in high schools essay sample. Vasilchenko, will, yoo, & sanghera this video is unavailable watch queue queue.
Home » colgate max fresh: global brand roll-out colgate max fresh: global brand roll-out hbs case analysis this entry was posted in harvard case study analysis solutions on by case solutions. Colgate max fresh: assess the global roll-out of cmf -usa launch was on urgent basis - not geared for systematic global roll-out -choice of china & mexico as 2nd & 3rd launch countries were as bellwether markets for asia & latin america. T os 9-508-009 october 23, 2007 rp john a quelch jacquie labatt-randle colgate max fresh: global brand roll-out yo in february 2005, nigel burton, in his third year as president of global oral care at colgate- palmolive company (cp), had every reason to feel optimistic.
Worldwide market shares were strong and colgate max fresh (cmf), a new toothpaste that helped drive colgate to a record share of the key us market, had been in the pipeline for the global 2005 burton had on his desk the proposed marketing launch plans for cmf in china and mexico. The article colgate max fresh: global brand roll-out presented a case of colgate-palmolive company and the process of taking a new product, colgate max fresh, global colgate -palmolive symbolizes the personal hygiene industry in the us, and as an international corporation has established itself as a leading household name in many foreign. Worldwide market shares were strong and colgate max fresh (cmf), a new toothpaste that had helped drive colgate to a record value share in the important us market, was in the global pipeline for.
Colgate max fresh : global brand rollout assessing the us market conditions from table b in the case, cp and p&g are on a head to head competition for the 2004 value share of toothpaste market with 34. Introduction this case analysis is based on the colgate max fresh: global brand roll-out by john a quelch and jacquie labatt-randle, published in hbr issue of october, 2007. Memorandum re: colgate max fresh: global brand roll-out summary: the colgate palmolive (cp) had a global lead in personal care and household products the company's largest business was the oral care products.