Globalization, in its simple terms, has tended to be seen as a process in which economic unification of the globe comes into being through the integration national economies under a single grid of market. Globalization is now widely discussed but the debates often remainlocked within particular disciplinary discourses this book bringstogether for the first time a social theory and cultural studiesapproach to the understanding of globalization. And hybridization4 the section seeks to delineate such a framework taking into account possible implications that follow from the globalization of (un-)sustainable life-styles. Overall it is a useful theory to bring out the drawbacks of the globalization process as homogenizing and overarching and it also brings out the importance of contexts and analysis at the micro-level.
Introduction in effect, globalization is the development and proliferation of complex, interdependent international connections created through the movement of capital, natural resources, information, culture, and people across national borders. Theories of globalization makes a welcome addition to the bookshelves of those interested in globality, globalism, and globalization, writes patrick theiner barrie axford offers students and scholars a comprehensive and critical introduction. Globalization and culture: world-system theory is a current version of this perspective hybridization is an antidote to the cultural differentialism of. Their analysis is, therefore, one that tries to develop a complex theory of globalisation rather than one that tries to debunk it as a phenomenon as such it can be seen as being, like held et al's, an attempt to rescue globalisation theory in a more critical and sophisticated form.
Globalization thesis - hybridization theory theoretically, culture and globalization are two diverse concepts involved in this study globalization involves a process of local and regional adaptations in many areas of human life under emerging global situation (mondal 2010. Globalization is also often tied up with modernity, but this amounts to a theory of westernization, which is geographically narrow and historically shallow this chapter argues for viewing globalization as hybridization—structural hybridization or the emergence of new, mixed forms of social cooperation, and cultural hybridization, or the. 2 says, globalization theory examines the emergence of a global cultural system it suggests that global culture is brought about by a variety of social and cultural developments. Globalization, or the logic of cultural hybridization there are numerous renditions of globalization and also a number of major frames of reference in international communication research to explain this current phenomenon.
Generally speaking, globalization theory, apart from the work of roland robertson (1992) and peter beyer (1994), has neglected the interaction between world religions and globalization, and the consequences of this cultural dynamic for global politics. In his book globalization: the essentials, george ritzer emphasizes upon the fact that the idea of cultural flows is essential to discussing globalization, which he defines as a transplanetary process(es) involving increasing liquidity and growing multi-directional flows as well as the structures they encounter and create (2. Hypothesis, the hybridization thesis, concerns itself essentially with t he melding of multiple cultures whereby no one single society finds itself in the dominant position the last theory, the polarization thesis, considers the manner in which global. However, according to cultural theory, both globalization and cultural balkanization are the products of hybridization cultural change has been the rule, rather.
The book starts with an analysis of the relationship between the globalization process and contemporary culture change and goes on to relate this to debates about social and cultural modernity at the heart of the book is a far-reaching analysis of the complex, ambiguous lived experience of global modernity. This article is a critical analysis of the definition of globalization in sociological studies it argues that sociologists, unlike economists, have not achieved a commonly accepted definition of globalization this seriously hinders the development of empirical studies the ambiguity of the concept. This theory can be applied to the level of agency to the nation state, as well as the individual, in a structural arena of globalization this may prove to be particularly useful in analyzing the causal explanation of historical changes when exploring globalisation theories.
This theory is called the world social theory (also world polity theory) which focuses its analysis on structures, practices and global relations among countries and comes to the conclusion that the world exists of interrelated independent actors such as individuals, governments and organizations that interact transnationally. Liberal theory and fukuyama‟s end of history and last man localization involve process in which hybridization occurs marxian analysis of globalization. And hybridization (garcía-canclini 1995), i discuss the connection of translation with three main topics: monolingualism, globalization, and racial hybridity first, i discuss the.
Cultural hybridization ( noun ) the process by which a cultural element such a food, language, or music blend into another culture by modifying the element to fit cultural norms. Culture in postcolonial theory it may be useful to grasp the place of culture in postcolonial theory in terms of the tension—at times productive, at times debilitating—between poststructuralist discourse theory and postmodernist epistemology on the one hand and marxist or materialist modes of analysis on the other. Hybridization theory of globalization essay - pieterse states that since culture is a battleground, hybridity is a matter of mapping no man's land (pieterse, 117) while this argument is sound in many ways, i do believe that battleground conveys far more violence than is involved in most cultural mixing. Hybridization represents the fusion of two of more elements from different cultures resulting in new cultural forms (craig and douglas 2006: 330pieterse 2003 pieterse [1995.